Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques


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I practiced constantly until I could draw as well as he could.


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I discovered that drawing was the only thing that calmed my busy mind. It was so meditative and calming that I wanted to draw all the time, and the more I did it, the better I became at it. I also love the challenge of problem solving, and drawing has encouraged me to learn about design, since drawing is all about problem solving. I was very lucky to be surrounded by supportive parents, teachers, and peers, but if these natural personality traits had not been channeled in the right way, I may never have become a designer. So what about self-taught designers?

How do they learn these rules?

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Provided they are conscious that they are in fact studying and learning as they work, they will learn the rules as they progress. Another trait of a good designer is openness—openness to ideas, rules, other people, and the world around you.

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If you share ideas with others, you will receive at least double what you give out. You should never be afraid to share ideas.

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I have always found this to be a good way to be in life as well as within your work. To be a good designer, you must learn to be observant and to study things around you—how they look, feel move, smell, and sound. The work of a designer is a full-time job; you should never stop looking, seeing, noticing, and recording colors, shapes, patterns, and textures.

A good designer is somebody who is aware of the rules of design and uses them with understanding. But a great designer is somebody who knows the rules but also pushes and bends them in creative ways, as an artist does. I love to experiment, but sometimes I still find it hard to maintain the focus required of a designer.

A Practical Guide to Principles & Techniques

But by simply applying some basic rules I learned along the way, I can create designs that work. I use the rules of design every day in my work, and they have saved me a lot of time and heartache over my lifetime. There are rules regarding color, typography, and composition, among others. Motion designers also use movement and sound to communicate ideas, so they have to learn about the rules of editing and animation. With this book, my aim is to take these varied design fundamentals and put them in one place.

Design is all about visual communication—delivering a message to your audience through the use of imagery. To be able to communicate visually, you need to learn the visual language, which has been developed much the same way that spoken languages have developed. Part of the problem is that a language requires rules, and rules can be considered restrictive.

This is true, but in the world of design restrictions are usually considered beneficial; without them, the choices available to you would be too overwhelming. Imagine if I asked you to create a picture for me but only provided you with one pencil and one sheet of paper. You would draw it and hand it back to me. Now imagine that I asked you to draw another picture for me, but this time I asked you first to go into an art shop and pick whatever materials you want to use before starting the drawing.

You could choose oil paint, gouache, watercolors, pencils, crayons, and pens. You could have any paper or material you fancied, including canvas, cartridge paper, or ink board. The same happens with design: If you have no restrictions, it can be debilitating and can lead to procrastination. I understand the concern over following rules. How can one be truly groundbreaking without breaking a few rules? Each principle is explained with text, illustrations, and photography where necessary. An accompanying website contains any necessary digital files for download, as well as updates and links to other resources.

This book does not aim to teach you software skills. There are already plenty of other books available to help you learn those technical skills. However, I will point you in the right direction for supporting materials, and I will tell you which applications may be best suited to a particular task. I have decided to keep this book succinct and to the point. I teach in a very practical way and like to communicate in direct, plain English, avoiding jargon and unnecessary use of exclusive or difficult academic language. During the process of writing, I have chatted a lot with other creative people to ask them how they deal with the demands of their work and how they keep coming up with new ideas.

They come from some of the best creative people I know, in fields ranging from web and new media design to more traditional skills such as ceramic design and performance art. Although Joan is not predominantly known as a visual artist but rather as a musician, she is involved in her own video productions, including music videos and live performances.

She gives a very interesting perspective on the creative process www. Joan shows no sign of slowing down either.

This made her the first female U. She was awarded an MBE in She wrote a tribute song for Nelson Mandela and sang it to him in a private performance with the Kingdom Choir. Joan has recorded many platinum, gold, and silver albums and is currently on a world tour to promote This Charming Life.


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I asked Joan about her inspiration, what motivates her to be creative, and how she remains fresh. My mother bought a piano for the front room because she thought it was a good piece of furniture. I just started to make up my own tunes as soon as it arrived.

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Design Essentials Archives - Angie Taylor - Motion graphic design

Everything inspires. It could be something that I see, something that someone says, or just a riff I doodle on the guitar. I do have other hobbies and interests though; I like to watch the television when I can.

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I like to go for walks, and if I ever get the time—do absolutely nothing! I tend to only get drawn into creative writing when the muse takes me. I tend to just wait. At those times I just wait until something does. Be truthful about whether you really have the talent to do the thing you are trying to do at the standard you are aiming for.

Synopsis If you are embarking on a creative path in your career, it is vitally important that you understand how to communicate using a visual language—that is, without the use of words. All good designers draw in some way or another.

Not all of them are professional draftspeople. Some draw to improve their perception of the world around Design Essentials for the Motion Media Artist. Learning to See Drawing is an art form in itself, especially when it is executed by somebody with good skills. The human race has naturally developed to be inclined toward verbal communication. At school we are encouraged to concentrate on learning grammar, spelling, and written communication skills. But unless we opt to take an art or design course, our visual communication skills are largely left for us to develop ourselves. Why Sketching Is Important Software applications provide new ways of creating imagery without the need for good drawing skills.

When you draw an object, person, or animal, you are forced to consider how it is constructed, what supports it, and how light interacts with it. This gives you a solid foundation for everything you do as a visual designer. It also gives you more originality, insight, and adaptability than a designer who cannot draw. When I draw, I feel like I get lost in my own little world, where the only two things that exist are the subject of my drawing and me. Can Anybody Learn to Draw? You can learn to draw.

Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques
Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques

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